Terms of Service

Effective Date: July 29, 2026

These Terms of Service govern your use of FirstResultSEO.com and any services First Result provides to you. By using this website, requesting an assessment, or hiring First Result, you agree to these Terms.

If you become a client, your proposal, service agreement, invoice, or other written client agreement document may include additional terms. If a written client agreement conflicts with these website Terms, the client agreement controls for the services covered by that agreement.

  1. About First Result

First Result helps local businesses improve their online visibility, including visibility in Google search and map results. Services may include visibility assessments, local SEO work, business profile support, website recommendations, reporting, and related consulting.

  1. Website Information Is General

The information on this website is provided for general business and educational purposes. It is not legal, tax, accounting, or financial advice. We try to keep the website accurate and useful, but we do not promise that every page will always be complete, current, or error-free.

  1. Free Visibility Assessments

A Free Visibility Assessment is an informational review based on the data, tools, and search conditions available when the assessment is prepared. Search results can vary by location, device, account history, time, competition, and changes made by search platforms.

Requesting an assessment does not require you to hire First Result. There is no obligation and no sales pressure. We may decline a request if we believe there is a conflict of interest, the request is outside our service area or capabilities, or the information provided is incomplete or inaccurate.

  1. Client Services

The exact scope, timing, price, and deliverables for paid services will be described in a proposal, service agreement, invoice, or other written communication accepted by both parties.

You agree to provide timely, accurate information and reasonable access to the accounts, listings, websites, and materials needed to perform the agreed work. Delays in access, approvals, information, or third-party cooperation may delay results or delivery dates.

First Result may use qualified service providers or software tools to assist with parts of the work while remaining responsible for the services promised to the client.

  1. No Long-Term Lock-In

First Result does not require a long-term contract unless a written proposal or service agreement clearly says otherwise. Ongoing services are generally provided on the schedule stated in the client agreement and may be ended according to that agreement.

Either party may end services if the other party materially violates the agreement and does not correct the problem within a reasonable time after written notice. Amounts already earned, approved expenses, and work completed through the termination date remain payable.

  1. Fees and Payment

Clients agree to pay the fees and approved expenses shown in the applicable proposal, invoice, or service agreement. Payment due dates and accepted payment methods will be stated on the invoice or agreement.

Late or unpaid balances may result in paused work, delayed deliverables, or termination of services. Unless otherwise stated in writing, fees for work already performed are nonrefundable.

  1. Search Results and No Guarantee of Rankings

First Result will perform agreed services in good faith and with reasonable professional care. However, no SEO provider controls Google, other search engines, map platforms, directories, competitors, customer behavior, or platform algorithms.

For that reason, First Result does not guarantee a specific ranking, number of calls, amount of website traffic, revenue increase, or exact completion date for search-engine results. SEO is an ongoing process, and results can change over time.

First Result does not use a guarantee as a substitute for honest reporting. We will explain the work being performed and report progress using the information reasonably available to us.

  1. Competitor Conflicts

First Result’s policy is not to work at the same time for two direct competitors in the same market and business category. Whether two businesses are direct competitors will be determined reasonably by First Result based on service type, geography, target customers, and the work requested.

This policy does not prevent First Result from serving businesses in different categories, different service areas, or situations where the businesses are not reasonably competing for the same customers. Any specific exclusivity promise should be stated in the client’s written agreement.

  1. Client Responsibilities and Platform Rules

Clients are responsible for the accuracy, legality, ownership, and completeness of the information and materials they provide. You agree not to ask First Result to publish false reviews, misleading claims, infringing content, spam, or anything that violates applicable law or a third-party platform’s rules.

First Result may refuse or stop work that we reasonably believe is deceptive, unlawful, unsafe, or likely to violate platform policies.

  1. Ownership and Permission to Use Materials

You retain ownership of materials you provide to First Result. You give us permission to use, edit, and process those materials as needed to perform the agreed services.

Unless a written agreement says otherwise, the client owns final custom deliverables after all related invoices are paid. First Result retains ownership of its pre-existing methods, templates, processes, know-how, tools, and general materials used to perform the work.

Third-party materials, software, fonts, plugins, data, and platforms remain subject to their own licenses and terms.

  1. Confidentiality

Each party agrees to use reasonable care to protect confidential business information received from the other and to use it only for the purpose of the working relationship. This does not apply to information that is public, already known without a duty of confidentiality, independently developed, properly received from another source, or required to be disclosed by law.

  1. Third-Party Services

SEO work often depends on third-party services such as Google, website hosts, domain registrars, directories, analytics providers, software platforms, and social networks. First Result is not responsible for outages, policy changes, account suspensions, data errors, algorithm changes, or other actions controlled by those third parties.

You are responsible for maintaining ownership and appropriate security of your business accounts, login credentials, domain names, hosting, subscriptions, and payment methods unless a written agreement specifically assigns a different responsibility.

  1. Acceptable Use of This Website

You may use this website for lawful purposes. You may not attempt to damage the site, gain unauthorized access, interfere with its operation, submit malicious code, scrape the site in a way that disrupts service, impersonate another person, or use the site to send unlawful or abusive material.

  1. Disclaimer of Warranties

To the fullest extent permitted by law, this website and any free information or assessment are provided “as is” and “as available.” First Result disclaims warranties not expressly stated in a written client agreement, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement.

Some jurisdictions do not allow certain warranty exclusions, so some of these exclusions may not apply to you.

  1. Limitation of Liability

To the fullest extent permitted by law, First Result will not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages, or for lost profits, lost revenue, lost data, loss of goodwill, or business interruption arising from use of the website or services.

To the fullest extent permitted by law, First Result’s total liability arising from paid services will not exceed the amount the client paid First Result for the specific services giving rise to the claim during the three months before the event that created the claim.

These limits do not apply where liability cannot legally be limited.

  1. Indemnification

You agree to defend, indemnify, and hold First Result harmless from third-party claims, damages, liabilities, and reasonable costs arising from materials or instructions you provide, your misuse of the website or services, your violation of law or platform rules, or your infringement of another party’s rights.

  1. Governing Law and Disputes

These Terms are governed by the laws of the State of Colorado, without regard to conflict-of-law rules. Before filing a formal claim, both parties agree to make a good-faith effort to resolve the issue through direct written communication.

Any dispute that cannot be resolved informally will be handled in a court with proper jurisdiction in Colorado, unless the parties agree in writing to another method or location.

  1. Changes to These Terms

We may update these Terms from time to time. The revised Terms will be posted on this page with a new effective date. Changes do not alter an existing signed client agreement unless both parties agree in writing.

  1. Contact

Questions about these Terms may be sent to:

First Result

Bill Cory, CEO
Email: billcory@firstresultseo.com
Website: FirstResultSEO.com